Observational Experience Design

Making digital services work for everyone means seeing technology through the eyes of real users—especially the elderly and disabled. I blend hands-on observation, observational intuition, and creative intuition with AI-powered insights for AI-augmented behavioral consulting, uncovering barriers to build truly inclusive experiences. The critical factor? Empathy and nuanced human understanding—where AI falls short, creativity and human-AI facilitation shine, turning genuine opportunities into practical impact. Simon Catford | OBSXdesign